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The Amazon Fire TV Cube is the latest in Amazon's lineup of Alexa enabled devices.

Amazon Fire TV Cube is available for pre-order today and will begin shipping on June 21, Amazon says.

It's unclear if or when the device will be available globally, but Amazon is running a few different promotions alongside the Fire TV Cube's release. As an introductory offer, Prime members can pre-order Fire TV Cube on June 7 and 8 for a special price of $89.99.

Amazon has launched the Fire TV Cube in the USA, with pre-orders starting immediately.

The Fire TV Cube supports 4K playback, HDR10, and Dolby Atmos but doesn't support Dolby Vision playback.

If you have been in the market for a new set-top box, and you haven't been leaning towards the new Apple TV 4K, Amazon might have an option for you. Added to this is advanced beamforming technology to combine signals from each of these microphones to suppress noise, reverberation, content now playing, and other voices to make sure Alexa can hear your commands.

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Advanced beam-forming technology combines the signals from the individual microphones to suppress noise, reverberation, content now playing, and competing speech.

After making a request for, let's say, the Real Housewives of NY, the Cube will respond by serving up the user's cable, satellite box or some streaming apps. It can turn on the television automatically over HDMI-CEC and then automatically navigate itself to the particular content, even if it is within a non-Amazon app, such as Netflix or Hulu, as long as the app integrates with Alexa. It even integrates with your cable TV box from leading providers such as Comcast, DISH and DIRECTV.

The Fire TV Cube is built to be hands-free but the device still comes with a remote control.

It can also show weather forecasts on the TV, order things from Amazon, make a phone call and control your smart home thermostat.

Amazon and Google have been the two major players in the smart speaker market, but it was Amazon who enjoyed a big lead through most of this time.

Announcing the new device, Marc Whitten, Vice President of Fire TV says "We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about". That said, with the hardware that's packed into the box, we're sure that future firmware updates will bring similar rapid developments such as those that have been seen with the Amazon Echo smart speakers. Otherwise, you may have to wait and hope that it is an Amazon Prime Day deal too.

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