Apple's WWDC: Lots of new features, little talk of privacy

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And iOS 12 will also recommend curtailing notifications from apps you don't often use.

For Apple users anxious about how much time they and their children spend posting photos and videos to their devices, help is on the way. Children still need to have their own devices - there's still no way to switch a parent's own iPad into a kids mode.

In January, investors Jana Partners LLC and the California State Teachers' Retirement System, who control $2 billion worth of Apple shares, urged Apple executives to consider the mental health issues of constant device users and to bring into play ways to restrict their use time. 9to5Mac first noticed the update when combing through the iOS 12 beta, where one can find new settings for Face ID that allow users to "Set Up an Alternative Appearance". One called App Limits will let them preset the amount of time they can spend with each one.

Siri will also suggest that users turn off some notifications if the user hasn't opened the app in a while. It is interesting to know here that Apple's unveiling of its Digital Health platform comes weeks after tech giant Google announced its Digital Wellbeing initiative at the Google I/O 2018 meet.

What prompted the new features?

Speaking at Apple's Worldwide Developer Conference (WWDC) in San Jose, software boss Craig Federighi said the firm was placing tighter controls on social media's access to data.

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Earlier this week, a New York Times report claimed that Facebook and 60 other smartphone manufacturers have struck deals in order to retrieve user data like relationship status, religion and political leaning.

"[It] is interesting because Apple is trying to sell you the screen and trying to minimize it", said Rebecca Jarvis, ABC News" chief business, technology and economic correspondent.

Cook said he'd been testing them out and was alarmed at what he found.

No new shiny gadgets at Apple's World Wide Developer Conference (WWDC) this year, but there were still some cool features that Apple managed to unveil.

Wired noted that the company's been working on porting tools for the past two years, and that these will become available to developers in 2019.

Family using a smart phone at home.