Google, Facebook Face Complaints Over New EU Law

Adjust Comment Print

More widely-accessed US media outlets - including the Chicago Tribune, the Los Angeles Times and the Baltimore Sun - similarly blocked some of their European users starting Friday. The complaints center on these four big players seeking to force "users to consent to targeted advertising to use the services". The tech giants were hit with multiple lawsuits that were filed by Austrian privacy advocate Max Schrems.

If you've spent any time online over the past few weeks, you will no doubt have noticed a steep up-tick in the number of communications from companies telling you how much they value your privacy, and asking you - very politely - to review the terms of your relationship with them. They are keen for regulators to pay attention.

"Facebook even blocks accounts of users who have not given their consent". The General Data Protection Regulation shields all firms that contract with information of European Union residents, so it is a precarious rule for business obedience officers at banks, guarantors, and other economic firms. This means that any company, anywhere, that has a database that includes European Union citizens is bound by its rules. The law will allow users to get their data that is collected by a company deleted, if they so wish.

"It's a gradual and not a revolutionary kind of thing ..." Third parties must also be notified if this data has been disclosed to them.

This regulation, which has been in the making for seven years, replaced the 1995 Data Protection Directive, which was formulated well before firms like Facebook engaged in large scale data collection and profiling.

Real Madrid vs. Liverpool in UEFA Champions League final
Our very own Tomás Roncero, the world's biggest Real Madrid fan, is in Kiev, soaking up the atmosphere in the fan zones. The two sides have faced each other five times in the Champions League and most recently in 2014.

All the cool services are getting data dumps - that little link you click somewhere in a settings menu that triggers the service to send you all the data it collects from you (and everything you've used it to do, theoretically).

Could this hint to these other companies' non-compliance? If any European resident commands a company to delete/modify/send his or her stored data, the latter has to comply, no matter what! The International Association of Privacy Professionals found that only 40 percent of companies affected by the GDPR expected to be fully compliant by May 25. That is a clear violation of the GDPR's guidelines around particularised consent. On Thursday, Google said it would potentially change some of its new GDPR-inspired policies if European authorities revise their instructions about what constitutes compliance, according to meeting documents seen by Reuters. It's awesome how well GDPR is working, and it's only been in effect for one day. The experience will ask you to review how Facebook uses your personal data across a range of products, from ad targeting to facial recognition.

With the global implications of GDPR, it is hoped that many countries of the world would find a good example in EU. While a user seeking to exercise the data portability right would be able to move playlists he or she created, the situation becomes fuzzy if the playlists are created by the streaming service using algorithms.

The GDPR is a lawyer's best friend, given the breadth of coverage and the ease with which the regulations can be violated by companies.

Comments