First lady unveils "Be Best" campaign to address issues facing children

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First lady Melania Trump on Monday unveiled her new platform of initiatives to help kids, saying her "Be Best" campaign will focus on addressing the well-being of children, social media use and opioid abuse.

"If we truly listen to what our kids have to say, whether it be their concerns or ideas, adults can provide them the support and tools they need to grow up to be happy and productive adults who contribute positively to society and their global communities", said Mrs. Trump, who made the announcement in the White House Rose Garden as President Donald Trump looked on from the audience.

However, Trump will not land on just one issue affecting children, instead expanding the platform to include other keynote causes.

At the end of the event, Trump did not take questions, and her spokeswoman indicated the first lady will not be doing any interviews. Eighty-five percent of Republicans said they view her favorably and just seven percent said they had an unfavorable opinion.

The first lady said she plans to address the opioid crisis by bringing attention to "neonatal abstinence syndrome, and help educate parents on the importance of healthy pregnancies".

Most modern wives of presidents have opted to choose one standout point of interest and use their elevated status to promote or encourage behavior.

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The First Lady first announced that she was interested in using her perch in the East Wing to combat cyberbullying on the campaign trail, a decision that many called hypocritical given her husband's own social media habits and penchant for dishing out low blows.

"I feel strongly that as adults, we can and should "be best" at educating our children about the importance of a healthy and balanced life", Mrs. Trump said.

Her travels as First Lady seem to have also influenced her White House focus. The first lady lives here at the White House. "And i believe together we can make a real difference".

And in March, Trump convened a group of leaders from various tech companies, including Twitter, Facebook, Google and Snaphat, to talk about children and internet safety, including cyberbullying and positivity in social media.

CNN speculates that the rise in the First Lady's numbers "could likely be due to the sympathy factor", going on to note "numerous salacious stories regarding alleged infidelities in the couple's marriage".

"I am well aware that people are skeptical of me discussing this topic", Trump said. "I have been criticized for my commitment to tackling this issue and I know that will continue. So please stop. Stop hurting me", Goldberg said in her video.