Apple Is Done With 3D Touch, Says Trusted Analyst

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By expanding this scheme, Apple will attempt to convince investors that business is doing well amid claims that iPhone sales are beginning to decline.

This is according to a report by Fast Company, which stated senior Apple executives have acknowledged the smartphone is not selling well.

While the 6.1-inch iPhone will miss out on OLED display and 3D touch, it will still retain the iPhone X bezel-less design and the infamous notch on the top.

In a note obtained by, Bernstein analyst A.M. Sacconaghi Jr highlights the "striking" similarities between the current iPhone X and 8 cycle and the iPhone 6s cycle - another hard period for phone sales.

Come Fall this year, Apple is expected to release a 6.5-inch iPhone as well as a refreshed version of the iPhone X. One of the features that could be killed off is the 3D Touch. Also, he adds that it will make up for 65-75 percent of the iPhone sales next year.

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After the launch of the iPhone X, quite a few Android devices surfaced with the famous notch in no time. According to statistics, iPhone 8 and iPhone 8 Plus bought is better than the iPhone X. Experts predict a further decline in sales of smartphones. That could bring the price close to $700, a level that's proven successful for many years. Official and unofficial reports from Apple's suppliers suggest that demand for iPhone parts, in particular for the iPhone X, is a lot weaker than the company had hoped.

The device would also not take over other things from the iPhone X, to reduce the price.

Apple previously launched a pair of truly wireless earbuds, the AirPods, that eliminate the need for a headphone port...assuming the iPhone owner wants to use the product.

The bigger question now is whether Apple can keep ramping up revenue from other sources, most importantly its services division.

After resuming dividend payments and instituting a share buyback scheme in 2012, Apple has added between $30 billion and $50 billion to its capital returns programme at around this time every year.