While the social network says that it has made progress in the detection and removal of such content, the unveiling of a new government-backed system would seem to indicate that the United Kingdom government is unhappy with the speed at which things have progressed, or that it prefers the idea of being in control of the detection tool itself.
According to them, numerous major tech companies have developed technology specific to their own platforms and have publicly reported on the difference this is making in their fight against terrorist content.
Earlier in the day, the Home Office announced it had given London-based AI company ASI Data Science £600,000 to create software to automatically detect and block jihadist content from websites.
Anything the software identifies as potential IS material would be flagged up for a human decision to be taken.
Rudd visited the United States to meet tech companies to discuss the idea, as well as other efforts to tackle extremism. Using advanced machine learning, it analyses the audio and visuals of a video to determine whether it could be ISIL propaganda.
Facebook is one of the platforms the government has been pestering to do more to combat online extremism.
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There is also full-dimension Multi-Input Multi-Output (FD-MIMO) to give way to carriers to start sending their 5G signals. This technology advancement will enable faster mobile broadband speeds and greater network capacity for all subscribers.
Rudd is on a two-day visit to San francisco meeting with tech giants and US officials to discuss how to better combat extremists on Internet platforms.
The Home Secretary and US Secretary of Homeland Security Kirstjen Nielsen visited senior executives from leading venture capital firms, asking them to ensure the start-ups they invested in had taken appropriate anti-terrorist measures.
In an interview with the BBC, Rudd didn't rule out making it compulsory for technology companies to use the tool.
The company said it typically flagged 0.005% of non-IS video uploads.
The secretary said that past year, all of the five attacks on British soil had an online component. According to the Home Office, IS supporters used more than 400 unique online platforms to spread propaganda in 2017.
However, the bigger challenge is predicting which parts of the internet the terrorists will use next.