Wine Australia targets U.S. with spoof Crocodile Dundee trailer during Super Bowl

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"It's a tourism ad for Australia", McBride adds.

The teasers led viewers to believe that Mick "Crocodile" Dundee was lost in the outback, and only the American son no one knew he had would be able to find him.

"Wait, hold up", says Danny McBride, who plays Mick Dundee's "son" in the ad.

The 60-second spoof trailer for Dundee: The Son of a Legend Returns Home, features McBride as the son of Paul Hogan's character, Crocodile Dundee, arriving in Australia from the U.S. to meet Aussie Chris Hemsworth, and builds to showcase the country's key tourism hotspots - including a scene in which Hemsworth and McBride drink Australian wine together and praise its quality.

Previously, Australian star Rebel Wilson wrote on Twitter that she had approached Paul, Crocodile Dundee's creator, with an idea for a female fronted reboot but had been rebuffed.

Australia's tourism body has revealed marketing for what many thought was a real Crocodile Dundee sequel has, in fact, been a tourism campaign all along, airing the final piece of the puzzle at the US Super Bowl. The new $27 million Dollars campaign is aimed at supercharging interest, bookings, and spending by American travelers, with the goal of making Australia the most desired destination to visit among USA travelers by 2020.

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The clip showed McBride and Hemsworth traveling across Australia and showcasing some of the best spots in The Land Down Under. But, he noted, "Despite rating highly in terms of aspiration and intention, we still have more work to do when it comes to converting American interest in Australia into actual visits. That's the challenge that this new campaign is seeking to address", Sullivan said.

"This is the single largest investment Tourism Australia has ever made in the United States market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020", Steven Ciobo MP, Australia's Minister for Trade, Tourism and Investment said in a statement.

"Aussie icons like Chris Hemsworth, Margot Robbie and Hugh Jackman are huge in the United States, their popularity will help showcase Australia and get the message out to visit Australia", he said.

"The Super Bowl has the largest reach of any advertising platform in the US, with more than 100 million viewers tuning in across America and many more millions globally".

Tourism Australia tells SmartCompany, "there's already been close to 4,000 pieces of media coverage in Australia, the U.S. and further afield, conservatively worth about $30m in advertising value to us".

The campaign is also supported by Qantas and Wine Australia.

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