Google announced that new YouTube Partner Program channels will now be required to have 1,000 subscribers and 4,000 hours of watch time within the past year, in addition to the current requirement that they have 10,000 total views, in order to be eligible for ads, according to a Google Inside AdWords blog post.
He's also a small YouTuber in his own right and, in his recent candid and well-articulated video, YOUTUBE DOESN'T CARE ABOUT YOU, he discusses the changes to the Youtube Partner Program and his changing attitudes towards YouTube as a platform.
YouTube will enforce the new eligibility policy for all existing channels on February 20, meaning that channels that fail to meet the threshold will no longer be able to make income from ads.
YouTube isn't going to use only size to determine if a channel is suitable for monetization, as any violation of YouTube's Community Guidelines, Monetization Basics & Policies, Terms of Service, and Google AdSense program policies, will get you kicked out of its partner program.
Advertisers can choose to focus adverts on channels verified as "Google Preferred".
YouTube has announced a new set of policies that seek to cater for users with a large number of subscribers, in a major policy shift that would affect channels for specific audiences on its platform.
Stock market's wild flip flop comes as warning signs build
European bourses opened lower, mirroring moves in Asia and Wall Street overnight, as earnings updates from companies weighed. USA stocks surged to new highs on Wednesday, as Wall Street corporate earnings came in better than expected.
The move means some creators face losing a valuable source of income, but YouTube says that the majority of those affected by the stricter rules were making little money from adverts in the first place.
Now petitions are being set up on change.org to try to stop youtube from making these changes, however these petitions are very unlikely to make Google change its mind.
Following YouTube's latest headline-making flare-up (the Logan Paul incident, which everyone has read about by now), YouTube had no choice but to crack down severely on which channels can earn money from ads.
Our recent changes to the YouTube Partner Program (YPP) are created to curb bad actors, stabilize creator revenue and provide greater assurances to advertisers around where their ads are placed. Furthermore, vloggers like Logan Paul and PewDiePie, though with a significantly less celebrity breed, still lurk around with their harmful politics - and YouTube still continues to amplifying their voices. YouTube responded by removing Paul from Google Preferred and putting all of his original projects on hold.
YouTube executives said they would "schedule conversations with our creators in the months ahead" to see "what more we can do to tackle that challenge".