WhatsApp Business app starts rolling out in selected markets

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Today, WhatsApp is being used by over 1.3 billion users worldwide.

In order to make business communication with customers more effective and streamlined, Facebook owned popular instant messaging platform WhatsApp has launched its business only platform for Small and Medium Enterprises (SMEs). Simply called WhatsApp Business, the app is created to help make it easier for businesses to communicate with customers and establish an online presence. The company has highlighted few benefits about the application on its official blog. The tools also include greeting messages that can introduce a customer to the business and away messages to let the customer know if the business isn't available. The app also provides messaging statistics like the number of messages read to see what's working.

The new business accounts are aimed at firms that receive a high volume of WhatsApp messages and need help keeping up, WhatsApp Chief Operating Officer Matt Idema said. Businesses can also get a Twitter-style "Verified Account" badge once WhatsApp verifies its phone number.

WhatsApp has taken into account that businesses' phone numbers typically correspond to a landline, not a cell phone. WhatsApp promises that more regions around the world will come online in the coming weeks.

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Business accounts will be clearly listed as such.

After testing the app for a long time, WhatsApp has finally launched WhatsApp Business App for Android. And WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way. Now, they will have a dedicated app for their business, with similar ease and functionality. Users will also have the control to block and report businesses if they find anything inappropriate. It said people rely on WhatsApp to talk to local companies.

WhatsApp Business is available for free download on Google Play in Indonesia, Italy, Mexico, U.K., and U.S. It'll likely be very beneficial to the 80% of small businesses in India and Brazil who already communicate with their clients through WhatsApp.