New changes announced by Facebook to elevate content on its users' news feed that is shared by friends and family over that shared by news publishers could wind up exacerbating Facebook's fake news problem.
The American Internet entrepreneur said they have recently obtained feedback from the community that public content is crowding out personal moments.
"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down", Zuckerberg wrote. Facebook CEO Mark Zuckerberg, who was named Media Matters' 2017 Misinformer of the Year, told the Times that the shift was "intended to maximize the amount of content with "meaningful interaction' that people consume on Facebook". Click the images below in the gallery to get a better understanding.
That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways. Live videos with a healthy conversation in the comments will be given more weight as well. Which is really saying something considering that almost every leading news publication and political website in the United States has seen their online traffic steadily decrease since the US Presidential election of 2016.
Facebook Social media has made it really easy to find local, national, and global news.
Facebook drives about 17 per cent of the visits to the websites of companies participating in Digital Content Next, a group that represents publishers including Bloomberg News, CNBC, 21st Century Fox and Al Jazeera, said Jason Kint, chief executive of the organisation.
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But by de-emphasising content from brands and links to publications, Facebook is likely to become less valuable to them, thus diminishing its potential - or at least perceived potential - to make money.
Facebook rolls out major changes in news feeds to promote more meaningful discussions.
With the new changes, users' timelines will be less saturated by posts from news pages and celebrities whom they follow.
"Based on this, we're making a major change to how we build Facebook". For those who have been passively watching 90-second videos with the sound off, this is the cue for them to start looking for them on other platforms.
In a note earlier this week, Wieser reported Nielsen data showing that in September - the most recent month for which this data is available - core Facebook consumption failed to grow year-over-year for a second consecutive month.
He added that people would be spending less time on Facebook and we feel good about it as that would make them rejoice and enjoy the little time they would spend on using or scrolling Facebook, which would eventually be good for the business. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co. As the years passed, the social network has moved away from that. Facebook has also indicated that postings which generate the most engagement or reactions will always get first look in their algorithms.