Apple Loses 'Steve Jobs' Branding Legal Battle

Adjust Comment Print

Vincenzo and Giacomo Barbato, the 2 Italian brothers at the center of the case, chose to adopt the Steve Jobs name in 2012 when they realized that Apple had never trademarked his name. And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm.

At the time the brothers were launching their own clothing and accessory company after spending years creating products for other brands.

According to Italian-language website la Repubblica Napoli, brothers Vincenzo and Giacomo Barbato noticed in 2012 that Apple had never secured the trademark for the name of its most prominent co-founder.

Despite Apple's attempts, the European courts have granted the brothers the right to use the name - and logo: a J with a bitten chunk and a leaf dotting it, in a familiar design. However, the court of law dismissed Apple's claims as the letter J isn't edible, thus the case was ruled in Vincenzo and Giacomo Barbato's favor. It said the brothers should be free to carry on using their trademark.

Apple did, of course, challenge the branding, sending the brothers four huge folders of legal documents, but the EU's Office for Harmonization in the Internal Market rejected Apple's objection.

Flu now widespread across South Dakota
But it's hard to track exact numbers because only a certain percentage of people with flu symptoms go the hospital for testing. As of this week, there was "high activity" of the flu - the highest prevalence ranking - in almost half of the US.

The L's just keep coming for Apple as we close out 2017 and we are sure Apple CEO Tim Cook and the ghost of Steve Jobs just want to put the year 2017 in rice.

The Italian Steve Jobs brand makes a variety of clothing such as jeans, t-shirts and more, with future plans to release electronics, which may involve smartphones, for example.

"We are working on a line of very innovative electronic devices", the duo told Business Insider.

Steve Jobs must be destroying his black turtlenecks in the big Apple Store in the sky right now.