Losing the Manchester derby, losing out on Antoine Griezmann and now Jose Mourinho.
"My players, I love them a lot".
The Brazil global is eager to move to Camp Nou to play alongside Lionel Messi, but has come to a compromise at Anfield which will see him turn down the chance to move in January if the transfer is agreed with Barcelona for a summer transfer.
Griezmann could be seen donning an Afro wig while wearing an NBA vest, striped shorts and clutching a basketball by his side. "I know that he needs to grow".
The Argentine said: "Of course Griezmann will be able to leave at some point, the same way (Diego) Costa and Arda Turan were allowed to leave".
Griezmann's future has been the subject of much speculation for at least 12 months now after the player was linked with a move to Man United.
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The forward will be aware of just how important Simeone has been in his development since arriving in the Spanish capital. At Real Sociedad, he was regularly on the fringes of football matches, only occasionally lighting up a game with his raw talent.
A world-record move to United was heavily mooted in the summer but Griezmann said it would be a "dirty move" to leave Atlético then, shortly after a transfer ban was upheld against the La Liga club.
Interest from Barcelona is understandable.
But if the Frenchman were to join the Catalans, how could he fit in at the Nou Camp?
However, Cerezo has now refused to confirm the feelings of Atletico officials regarding Griezmann's potential move to Barcelona.