Facebook to use its News Feed to push more videos to users

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The bad news is that six-second pre-roll ads will be coming to dedicated video tabs such as Watch.

Social networking giant Facebook wants to use its centrepiece product to build interest in episodic shows and to compete more directly with YouTube, the Google-owned video-sharing platform, which is also the world's second largest social media network. What's more, we will also get a see new episodes of a show if we have watched previous episodes of the show. In August, it introduced Watch, a platform created to let users more easily watch videos within Facebook's mobile apps, TV apps and on computers.

Facebook is making major changes to its advertising strategy, including putting ads before videos and requiring videos to be longer before they can have ad breaks. It had then opted for mid-roll ads instead that ran mid-way into the video.

Starting in January, they won't be included in any videos shorter than 3 minutes, and the first ad won't pop up until at least a minute into whatever riveting content you're consuming. Facebook will show us the videos based on our search history and pages we have liked. "Furthermore, across initial testing, satisfaction increased 18 percent when we delayed the first Ad Break placement", Angelidou-Smith and Bapna wrote.

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The company will only allow live video ad breaks on pages with more than 50,000 followers, removing ads from people who post live videos on their profile.

The other change Facebook announced is a limit on which publishers and creators are able to insert ad breaks into live videos.

Facebook, though, is investing more money in video. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.

Though Facebook's revenue is growing, and the number of users is still rising, the company is struggling to keep people engaged for longer time on the site, and it thinks this problem can be solved by videos, said Brian Wieser, an analyst at Pivotal Research Group.

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