Amazon Launches its Prime Membership Service in Singapore

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The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime.

Amazon Handmade products are available via Prime Now for members in Austin, Texas; Brooklyn and Manhattan, N.Y.; Minneapolis; Phoenix; Portland, Ore.; Raleigh, N.C.; San Diego; the San Francisco Bay Area and Seattle through the holiday season.

According to Amazon, for this week, Singapore customers who are Prime members get to enjoy exclusive access to free two-hour delivery on orders over S$40.

But for a limited period, it goes for $2.99 a month, although Amazon did not specify for how long. Members will enjoy a host of facilities, including access to video streaming and free gaming services such as Twitch Prime.

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"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now". From this week, however, it is offering its full Prime bundle which includes free worldwide shipping on orders over SG$40 and subscriptions to its Prime Video service and Prime Twitch offering.

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.

The Vice-President of Amazon Prime International, Mr Jamil Ghani, said that it has learnt a great deal about how to craft the Prime programme through that experience. "We will keep making Prime better, adding even more selection and benefits".

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