Walmart says that it intends to be among the first companies to pilot Tesla's new all-electric Semi heavy-duty truck. But it was easy to forget about all the snags and delays plaguing the production of Tesla's first mass-market electric vehicle, especially with Musk dropping phrases like "zero to 60 in 1.9 seconds" and "620-mile range".
Musk also announced yesterday the launch of his new Roadster, an electric sports vehicle that he described as a "hardcore smackdown to gasoline cars".
However, while a shiny, fast red Roadster has got everyone excited, production of the company's first "affordable" vehicle, the Model 3, is behind schedule due to factory delays.
The Tesla Semi is its first-ever electric articulated lorry, and can go for 500 miles without needing recharging.
It's too soon to say whether the pickup truck will actually be built as this could just be a design exercise to tease those that have been dreaming about owning a Tesla pickup.
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Of course, the Model 3 loomed over it all.
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Tesla has unveiled an electric lorry with production due to begin in the U.S. in 2019.
Could this be the electric truck the world has been waiting for? Electric truck sales totaled 4,100 in 2016, but are expected to grow to more than 70,000 in 2026, says Navigant Research. Among them, Tesla claims its truck is better at climbing hills - able to retain speeds of 65 miles per hour on a five per cent gradient, while diesel versions can only reach 45 miles per hour. They can also be charged overnight.
Musk hopes his truck will eventually replace diesel lorries on the road. Right now, there's little charging infrastructure on global highways.
He added that the overall cost of ownership for the truck would be 20 per cent less per mile than its diesel equivalents, concluding that it would be "economic suicide" for truck companies to continue using diesels.
Tesla shares are up 51.46% this year.
But even lower costs won't make trucking a sure bet for Tesla. "It probably is, based on the specs provided, but this isn't necessarily a slam dunk", said Rebecca Lindland, an executive analyst at Kelley Blue Book.
The semi's drive systems are guaranteed to last for 1 million miles, Tesla said.